Maxeda DIY Group launches its new and improved Brico app, powered by WeAreBrain

Written by: Samantha Wolhuter

Benelux DIY specialists, Maxeda, have teamed up with WeAreBrain to revamp and improve their Brico mobile app. Launched this past week, the app will coincide with Brico’s customer loyalty program, Brico Plus.

The new Brico app will be the main portal to the Brico loyalty program, where customers will receive a host of loyalty benefits, including the use of a digital card, the latest promotions and, of course, personal discounts.

“Our new app together with our Brico loyalty program is just the beginning of a remarkable customer journey with us.”

Easier, faster, sexier

WeAreBrain took on the task of completely rebuilding the app from the ground up, affording us the opportunity to pack it with a new CMS, boosted by the latest software. We improved the UX and UI and redesigned the look and feel to give users a highly enjoyable experience.

New tricks

We were able to add new features to the Brico app, as well as build on existing ones to retain some of the original functionality. With the improved Brico app users are now able to:

  • Use a digital card to make purchases
  • View weekly promotions and upcoming sales
  • Gain loyalty points which lead to personal discounts
  • Change profile settings
  • Check opening hours of Brico stores
  • Set their favourite store

Brico platforms

The Brico app is now available on both Android and iOS platforms (iOS — native (language swift), Android — native language Kotlin).

A powerful collaboration

The improvements on the Brico app were made possible by the collaborative efforts of the WeAreBrain team, headed by Omar M’Sadek, together with Luuk Roestenberg, Manager Digital at Maxeda DIY Group.

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Samantha Wolhuter
Author info
Samantha Wolhuter
Sam is in charge of writing a big portion of WeAreBrain’s creative content. She is a digital nomad always on the go, inspiring us with her words from some of the world's most beautiful locations.
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