How AI is changing the video production game
The demand for video content is enjoying explosive growth driven by the overwhelming popularity of social media platforms (5.04 billion...
AI & ML InsightsMarketing Trends
The new era of influencer marketing
Love it or hate it, influencer marketing is a pervasive trend in today’s digital society driven by social media. You...
Marketing Trends
How Gen Z is using social media
As of the start of 2024, there are 5.04 billion active social media users on the planet – that’s 62.3%...
Marketing Trends
Virtual influencers: The power of AI-generated influencer marketing
Discover the transformative impact of AI-generated virtual influencers in modern marketing, blending innovation with ethical challenges and future possibilities.
Key takeaways
Evolution:...
Marketing Trends
Fighting content fatigue with user-generated content (UGC)
A defining pillar of our digital world is content. Thanks to the evolution of content marketing, people encounter content across...
Marketing Trends
The rise of CGI marketing and advertising
Delve into the transformative impact of Computer-Generated Imagery (CGI) in marketing and advertising, exploring its benefits and considerations for creating...
Marketing Trends
Social media trends to drive brand awareness in 2024
Did you know that 61% of the global population are social media users? That’s nearly 5 billion people spending approximately...
Marketing Trends
How to level-up your digital marketing in 2024
The digital marketing terrain is vibrant and fluctuating, where change spurs opportunity – and vice versa. In this dynamic space,...
Marketing Trends
10 digital marketing tools and resources you should know about
If you want to consistently make an impact with your digital marketing efforts, you need to have the right tools...
Marketing Trends
Sustainable branding: where authenticity fosters loyalty
Exploring the intersection of brand identity and sustainability, highlighting the shift towards authentic, environmentally conscious business practices as a means...
Marketing TrendsSustainability Trends