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Launching a sustainable D2C bio-cosmetics brand
The challenge
Annacare Volcanic Cosmetics required an agency’s assistance to help get the business off the ground and establish a reputable brand. Their team needed strategic and digital support throughout the entire launch process: from defining a business and marketing strategy to setting up the business’s e-commerce platform, and planning their content and social media activities.
Our solution
From concept to completion, WeAreBrain worked to power the brand’s product development and business strategy and to best outline an approach for the product launch and ongoing support.
WeAreBrain’s marketing team played a major role in creating the Annacare Volcanic Cosmetics brand from the ground up, and they were responsible for:
- Defining Annacare’s brand positioning
- Establishing their USPs
- Outlining key messaging
- Developing a robust content strategy and plan
- Designing all Annacare’s product labels
- Carrying out photoshoots for social content
- Preparing all digital assets and posts
The technology
The team of WeAreBrain developers helped design and built the Annacare Volcanic Cosmetics webshop and ensured it was equipped with powerful e-commerce functionality to be hosted on Shopify.
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