Work Older. Bolder. Better after 50 https://theoptimal.me/

Client
Year produced
2018 - ongoing
Location
Worldwide
Industries
Healthcare, Fitness, Start-up

Challenge

Our client and partner, FireFinch, realised the need for a wellness platform specifically catered to people aged 50 and above. With so many fitness and wellness apps out there targeted to young adults, older generations struggle to find wellness solutions which cater to their specific needs.

Solution

FireFinch collaborated closely with WeAreBrain since 2018 to provide innovative tech solutions focused on functional fitness and wellness for the body, mind and spirit. Using Drupal 8, iOS and Android technology, TheOptimal.me gives users expert advice, the latest information and guidance on how to make the best of the best years of your life.

TheOptimal.me is an easy to use, intuitive platform (web and app) which uses videos, articles and how-to’s to share valuable information regarding health and wellness. The team created a series of fitness workouts, stretches and technique instructional videos and carefully curated nutrition plans to help matures lead a holistic lifestyle.

Result

Services
AI, ML and Data Science
R&D & Innovation
Software & Web development
Product & UX design
Solutions
Streaming Video
E-Learning
E-Commerce
Technologies
Analytics
Vimeo Video hosting
Mobile Native (iOS and Android)
Stripe
AWS Services
PayPal
Drupal

It's such a great journey - I never thought I'd be 50+ and learning A LOT of new things every day. The layers and layers of actions for every work stream have taken me by surprise - but our team & the WeAreBrain team have really delivered, even though we were spread over 7 locations. We keep getting a glimpse of how amazing the site/platform will be and I'm already thinking about the B2B side .... so fingers crossed we get lots of customers and can keep on building!